What you wear to work speaks volumes, argues Mash PR Managing Partner, Stu Campbell-Carran.
One of my standard interview questions is; ‘How did you decide what to wear today?’ This isn’t a question about fashion, taste or style - it’s about thinking, analysis and mindset.
Many people have a ‘go-to’ look for business and don’t actually think about what they wear. Other than what’s clean and ironed. The weather may play a small part in that decision too. Attire is a very clever way to present oneself in different workplace situations. Also, to me - as an employer - it conveys many personality traits and can give an insight into attitude.
For days in the office when there are no meetings some people dress for comfort and others dress to impress. I see merit in both of these approaches. I have no issue with my team wearing jeans, trainers and hoodies. Comfortable dress means people are more relaxed and they work better. There’s nothing worse than feeling uncomfortable in what you wear and spending the day too hot or too cold.
People who dress well – even on days when there are no meetings – shows how much pride they have. Colours can also show mood and frame of mind. People who live in black might have issues with confidence. Whereas people who are bolder with colour and patterns are likely to be more positive. Life in beige is far from inspiring!
Regardless of style, the most important thing is to be presentable and well-groomed.
It comes down to personal choice. Good presentation speaks volumes. Think about what you wear and how people will interpret your outfit choice.
Relaxed styling does not mean grubby or shabby - relaxed can be positive too. For client meetings, I do not believe there is a rule. I tell my team to dress how they feel most appropriate based on whom they are meeting.
We do have a mantra for this here at Mash PR: If in doubt leave it out!
As PRs, we need to be creative and push boundaries. We need to think outside the box. This advice works well when choosing an outfit. In the PR industry, anything goes if you wear it with confidence and feel it is suitable for the occasion. If you look good on the outside you will feel good on the inside.
As Abraham Lincoln said; "the only thing to fear is fear itself"!
If you enjoyed this post or have thoughts on it feel free to email me firstname.lastname@example.org.